About Us



The Art is our Magic, spells woven into seams...

Ritual is a fashion and lifestyle brand dedicated to inspiring a world of beauty, compassion, and relentless creative exploration.

We have a vertically-integrated artisanal factory that supports a rich community of tailors paid a fair, living wage and primarily uses only natural and sustainable materials like Lenzing Modal (a carbon neutral fabric made from Beechwood trees where up to 95% of processing chemicals are recovered during production) and Leather that is the bi-product of the meat industry in Indonesia (where goats and sheep are a staple part of the diet).

ritual tailors

Our creations are the spell we cast out into the universe like a beacon calling all those who believe this world can be beautiful, that we can love each other, that we can sustain on this planet, that we can bring to life all the fantastical visions that beat in our souls of what could be.

Conceived by Cassidy Haley and Jillian Ann at the dawn of 2014 on an apocalyptic desert photo shoot, Their love was the catalyst as they laid out their shared vision of a company where art and commerce could perfectly converge to protect the magic of authentic creative expression.

Cassidy Haley’s history in fashion (having previously founded two fashion houses- Skingraft and Ernte Fashion Systems) served as the backbone of the newly formed fashion house, while Jillian Ann’s experience as a top Alt-model and world renowned DJ/Producer gave them the marketing savvy to thrive. Both musicians at heart, RITUAL quickly evolved to include their musical and performative pursuits  as their visions from that first fateful night became a reality.


Together they have built a fashion and music empire known as RITUAL, having released three collections, a full-length album and performed their live fashion and music shows around the country and the world at some of the best underground festival events and night culture venues. Their work has been featured in celebrity music videos such as David Guetta, Nicki Minaj, Steve Aoki and been featured in numerous print and online magazines.