A blueprint for the new age of Conscious Capitalism: Ethical, Eco Frienly and HARM-LESS.
Natural and eco friendly materials We use natural and eco friendly materials whenever possible not only because they feel luxurious and comfortable, but also because of the reduced global impact they have on the planet.
For our fabric garments, we use Lenzing Modal, a sustainable, carbon neutral fabric. Lenzing modal is made from Beechwood trees where up to 95% of processing chemicals are recovered during production. Beechwood grows extremely fast and requires much less water than even other eco-fabrics such as organic cotton and bamboo. The trees are harvested sustainably and environmental impact is offset with solar power and other techniques in the factory.
Lenzing also employees a unique process whereby the color is embedded directly in the fiber matrix. Resources, such as water and energy, are spared when producing fabrics. Tests prove that processing Lenzing Modal® COLOR requires up to 80% less energy and saves up to 75% of water (in jet dyeing)* in comparison to standard fibers. This is incredible because, in even the most eco-friendly fabrics, the dying process can be extremely toxic.
For our leather garments, We use goat and sheep leather that is the bi-product of the meat industry in Java, where goats are a staple part of the diet. This means the animals were killed for food and the leftover skin was turned into a beautiful jacket instead of being wasted. This feels better to us than using rabbit or other exotic animals that were killed exclusively for their hide or fur. While some might argue that leather alternatives may be more ecological, we feel that using petroleum-based materials such as fake fur and pleather (which are not natural or comfortable and will fall apart and live forever in a landfill) is far worse due to the overall state of our planet and particularly our dependence on petroleum.
Long life cycle/ short death cycle
When we speak of the life cycle of the product we mean the entire process from inception to disposal. This can be the manufacturing process of the product, the transportation and delivery of the product and the life it has with the owner of the product before it must be discarded or disposed of. The death cycle is the length of time it takes for that product to decompose and return to a natural state integrated back into the eco-system.
In our current corporate culture, most fashion products have an extremely short life cycle and a death cycle of eternity which, from an outside perspective, must look like an insane, horrific joke. From the poor construction caused by underpaid and overworked tailors kept to an inhumane production schedule, to using the cheapest, plastic (petroleum) based materials that fall apart quickly but never biodegrade, we are reaching an epidemic of consume/dispose which will/is leaving our planet ravaged and toxic and its peoples trapped in a cycle of virtual slave labor.
Its time for a new perspective on the value of the products we consume.Fashion is not cheap. Just because it was cheap to buy in the first world, does not mean there isn't a true cost hidden in its production. From the cost of the virtual slave labor to the damage done to third world environments, if we don't pay, someone else surely is.
Our solution is to find the most durable, natural materials which have all the strength to last a lifetime of wear but will return to the earth when finally laid to rest. By following these guidelines of the longest life cycle as possible and the shortest death cycle as possible, the choices we make in terms of quality and material become very, very clear. We work with our artisanal tailors to focus on quality over quantity and make each garment with the utmost care to last and last. We offer a lifetime guarantee on all leather garments to extend the life of the garment as long as possible. CLICK HERE FOR MORE INFO ON OUR LIFETIME GUARANTEE
One of the ways we are reducing the waste associated with our company is by offering a zero waste exchange policy for all customers. If you are finished wearing one of our designs and it is still in good condition we will buy it back fro a percentage of store credit and resell the garment at a reduced rate to someone who will love it again. CLICK HERE FOR MORE INFO
Fair, living wages Today's garment workers are living in extreme poverty as virtual slaves never making enough to survive but forced to continue due to lack of alternatives. We all deserve an honest living doing something we care about and are proud of wherever we live in the world. We are committed to paying a fair, living wage and treating our tailors with respect. Constructing garments is an art form and these people are artists. They deserve our respect and honor for creating the beautiful things that we get to wear.
For-Purpose Corporation It's time for a new business model that looks beyond the shortsighted pursuit of profit. The purpose of a For-Profit Company is to generate profit for its stock holders. That is the only measure of its success. This leaves no room to measure the environmental impact, the humanitarian impact and the general impact on its customers. The presumption is that profits equal customer satisfaction and overall company success and therefore is a measure of public support but given the deceptive advertising and shady back room dealings profit is only a measure of one thing: How much money the corporation can keep beyond its expenses. It matters not what resources and humans were exploited to achieve this profit. One only has to look around at the world at large to realize this model is broken. The only other organizational model we are offered is to become a Non-profit organization, which is a model that leaves no room for healthy, competitive innovation or a deserving reward to stockholders for a job well done. So we have taken it upon ourselves to delevop a new busines model: A For-Purpose Corporation.
Yes, we care about turning a profit, but only as a means to the end purpose. For us, this purpose is to incubate, protect and propagate authentic creative expression. We are facing an epidemic of apathy in this world and what we need most is to feel again, to care again and to fight for those things we care about. Authentic Creative Expression is the most effective way to communicate emotions. It's how we connect and transmute feelings into others. Music, fashion and film have the potential to break open hearts and radically transform and inspire peoples lives. Today most art forms are being suffocated under the pressure to produce a profit In a world with increasingly ethereal art forms that can not be sold as tangible products. The industries surrounding these art forms are squeezing the artists more and more to commodify and capitalize on these art forms. but commodification must come after the artistic expression.
Our business model holds our purpose at its core. Fashion, music, film, photography and literature are encouraged and incubated for our artists into finished works of art ranging from designs to songs to photographs, to videos. These works of art are then distilled into categories of products (for tangible works of art like fashion and prints) which can be sold and content (for intangible works of art such as music and video) which is shared as marketing. The art remains pure. The products are for sale and content is utilized as marketing, but the art at the center is protected and shared with our followers. They are our purpose. Our goal is to inspire them and if they become customers, wonderful. But if not, they are still our purpose. Because when people open their hearts and dare to feel something and care about something they do the most extraordinary things. And what we need right now are extraordinary people doing extraordinary things to transform our world.
People over profits Ritual is committed to doing no harm to people. Our workers must be safe. Our customers must be safe in our garments. Our neighbors must be protected. No amount of profit is worth causing harm to the very people we profess to serve. The point of business MUST be to make a difference for the good of all. We have high hopes for the future and are constantly looking for ways to expand and crystalize our commitment to being HARM-LESS .